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Chevy Classics!
Chevrolet used to own an advertising campaign that touted, “Baseball, apple pie, and Chevrolet.” Supposedly, General Motor’s largest division tried to indoctrinate consumers into believing {that a} Chevrolet was as mainstream as Main Street, USA. In several ways that this campaign worked. For generations now the Chevrolet division has been serving up cars that are snapped up by Americans, particularly those seeking their initial car. Let’s have a look at three Chevy classics that have shaped the respected US automaker.
Corvette – In 1953, the Chevy Corvette was released and therefore the auto market hasn’t been the same since. This two seat ragtop paved the means for larger and lesser cars to enter the US market together with Chevy’s own Camaro and Chevelle; Pontiac’s Firebird and GTO; Ford’s Thunderbird and Mustang; the Dodge Charger; Plymouth ‘Cuda; AMC Javelin; Datsun 240Z; and a host of different cars. For over fifty years, the limited production Corvette has been the “halo” automobile for Chevrolet and is currently a favorite of the baby boomer set.
Camaro – One amongst the initial “pony cars” was the Camaro which, together with the equally designed Pontiac Firebird, was GM’s answer in 1967 to the Ford Mustang. When the 1964½ introduction of the Mustang, GM required a response…and badly! Pony cars were famous for compact size, speed, and 2+a pair of seating. Add in a convertible and you had a true California cruiser. When thirty five years of production, Chevy discontinued the Camaro whereas the Mustang is still being made. Smart news for Camaro fans: A brand new Camaro is reportedly set to debut for the 2009 model year.
El Camino – Is it a automotive or is it a truck? How about: automobile/truck? 0.5 automotive and [*fr1] truck, the El Camino is essentially a car with the rear section converted into a truck bed. Introduced in 1959, the first El Camino was based on the Impala platform, then on the Chevelle, and soon the Malibu chassis. The El Camino was Chevy’s response to the 1957 introduction of the Ford Ranchero, the first production automobile/truck. Although not meant for significant duty truck use the El Camino, when equipped with adjustable shock absorbers, was ready to hold its share of weight in its bed.
Other cars from Chevy that have been memorable include: the Venture, Nova, Caprice, and Chevelle; while some truly forgettable models embody the Chevette, Monza, and Vega.
Chevrolet’s current line up is a far cry from yesteryear’s fleet, but with over twenty five cars, trucks, vans, and SUVs models being marketed nowadays, the Chevrolet name continues to impact and form the Yankee automotive industry.
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